- Motrizza
- The founder
The founder
Cristiano de Castilhos. 22 years inside the problem.
Before he was a consultant, he was the developer, the analyst, the project manager and the executive accountable for operations. That is why Motrizza speaks the language of whoever sits across the table.
de Castilhos
- B.Sc. Computer ScienceFURB · 2004
- B.Sc. Information SystemsUNIASSELVI · 2004
- Postgraduate degree in Software EngineeringUNIASSELVI · 2013
Why it matters to you
Experience from someone who has sat in your chair.
Cristiano has seen the same problem from every angle: as a developer writing ERP for the textile industry, as an analyst connecting Hering’s ERP to its e-commerce, as a project manager in an MPS.BR-certified process, and as the person in charge of operations and technology at a growing real estate developer.
That combination explains how Motrizza works: the diagnosis is technical enough to be executed and simple enough for leadership to decide on. And the person who asked the hard question is still there when it is time to go live.
Nobody here hands over a diagnosis they would not be willing to execute.
Projects across the founder’s career
Career
From a textile ERP to a group in three countries.
Each step added a layer: manufacturing, retail, government, healthcare, real estate, hospitality. Motrizza is the sum of them.
Modernized and automated the real estate sales and vacation rental systems; designed the cloud system that connects every department; redesigned processes and trained the teams.
Internal and Android applications; architecture for a cloud ERP.
Custom systems under a CMMI process: reporting for Jequiti, financing for Grupo Boticário, services for Bunge.
On the committee that took the company to MPS.BR certification. Integrated Hering’s ERP with its e-commerce platform; multilingual project software for Schneider Electric; data migration at Unimed; a transparency portal for Brazil’s Ministry of Communications; production control at ABB.
Taught programming to people just starting out — and learned to explain technology without jargon.
Accounts, financing, inventory and operating decisions in car retail: the other side of the counter.
ERP modules for the textile and fashion industry of southern Brazil — Dudalina, Tip Top, Rovitex.
How he works
Mentor, advisor and hands-on.
Advice for decision-makers
A frank conversation with the owner, the board or leadership about where the loss is and what to do first.
Mentoring for those who execute
He works alongside the executive leading the change, with regular sessions and decisions made together.
Real implementation
When the path goes through software, he designs the solution and follows every delivery until it is in production.
Questions
What people usually ask
Does Cristiano personally take part in projects?
Yes. He leads the X-Ray, the diagnosis and the decisions at every stage. The team executes with him, not instead of him.
Does Motrizza work with companies outside the GBV group?
Yes. The method was born inside the group and today serves companies in other industries and countries — in Brazil, the United States and Paraguay.
Does he mentor without an implementation project?
He does. Executive mentoring is one of the ways to work with Motrizza, for leaders who want to drive the change themselves with an advisor alongside.
The Motrizza X-Ray
Talk to Cristiano. 30 minutes, free.
You tell him what is stuck. He asks the right questions. You leave with the bottleneck named and a clear idea of the next step — whether you hire Motrizza or not.
- 01A personal reply within one business day
Cristiano answers himself — not a sales bot.
- 02Confidential from the first conversation
What you share stays between us. If your company asks, we sign an NDA first.
- 03No strings attached
The conversation commits you to nothing. If Motrizza is not the best option for you, we will tell you.
Talk to the founder
30 minutes, free, no strings attached. You leave the call with your bottleneck named.
Received. Cristiano will reply personally.
Within one business day you get a proposed time. If you would rather move faster, message us on WhatsApp.
The email did not go through — continue on WhatsApp.
We opened WhatsApp with your message ready. Just hit send and the conversation starts there.